to technology, the addition of the google maps app this morning launched it to number one immediate lakers few hours after its release. apple previously, of course, replaced google-powered maps app with its own version, you know the criticism that ensued there. on the cnbc news line now is the editor-in-chief of mashable. have you experienced the new app? >> yes, yeah. i have downloaded it i downloaded t pretty much [ inaudible ] not the same google maps you remember, cleaner, but has all the good features, especially transit, something everyone missed. >> explain that point, if you would. >> so when apple came out with its own maps they basically came out with a product that had less functionality and less accurate than the product deet fault, which was google maps and one of the things they left out [ inaudible ]. important to remember thank google maps is not the default on ios 6 or iphone 5, have to download it have to choose to use it. >> you look at the stock's reaction and imply that this is a big deal for google, the stock up more than 1% while apple is lower. doesn't this undersco